The Group’s strategy is to be a vertically focused player in selected products and services for property owners and their buildings. Wall to Wall Group aims to be the leading player in the Nordic region, primarily in pipe relining, pipe flushing, and energy-saving solutions.

 

The company has established a clear strategy and business model that guides everything from service development to customer relationships and growth. Over time, Wall to Wall Group strives to be recognized for its high quality and technical expertise while being an attractive employer with a strong commitment to sustainability. The company’s goal is to achieve an annual organic growth rate of 10% and, in the long term, reach an operating margin (EBITA) of 15%. In addition to organic growth, Wall to Wall Group is committed to continuous expansion through acquisitions and new market establishments.

 

The business is targeted at property owners and their specifying stakeholders, focusing on services within or directly connected to buildings. The strategy centers on business development with property owners at the core, emphasizing recurring maintenance and inspections, energy-saving solutions, digital monitoring, and system integration.

 

Standardized systems and products play a key role in this strategy, where the development of proprietary solutions and strategic partnerships enhance competitiveness and market differentiation. As part of this approach, a material innovation partnership was initiated with Trelleborg in 2025. The new pipe relining materials will be utilized and sold by Wall to Wall Group under its own brand. A unified material solution strengthens production efficiency while creating opportunities for the product’s international launch.

 

Wall to Wall Group’s business model is built on predictability, long-term customer relationships, and operational excellence, creating a strong foundation for profitable growth.

 

Wall to Wall Group provides services for both planned and temporary maintenance, with a significant share of revenue generated from projects that are ordered and scheduled well in advance. This ensures strong planning capabilities and efficient resource utilization. The business model targets customers with recurring service needs, fostering long-term relationships and maximizing customer value. Additionally, the operational structure enables scalability and synergies across service offerings.

 

As part of the strategy to build lasting customer relationships, the Group establishes framework agreements, such as those with the Odevo Group, represented by SBC and Nabo. These agreements align with the Group’s focus on property owners and secure recurring revenue streams through long-term partnerships that benefit all parties.

 

Key value drivers include strong market positions, high operational predictability, and profitable organic growth. Acquisitions complement the Group’s expansion in strategically relevant areas. Over time, this platform may support further growth in the continental European market, as well as the introduction of complementary services within existing market channels. Competitive advantages are driven by access to top-tier expertise, high-quality execution, and an increasing focus on sustainable methods and solutions. Digitalization and data-driven operations are also central to the Group’s strategy. In 2024, a new business system was implemented, enhancing operational efficiency and enabling better data utilization for decision-making and performance tracking.

 

Employees remain Wall to Wall Group’s most valuable asset. To support skills development and workforce planning, the company established an in-house academy early on, ensuring continuous education and competence development. The ability to attract, develop, and retain top talent is essential to the Group’s long-term success.